MEET FEE BOUCHER

Creative Director & Founder

I learned design before computers.

My career started in graphic design at a time when you didn't open a template and start dragging things around a screen.

You learned the fundamentals first.

Typography.
Layout.
Colour.
Composition.
Visual hierarchy.
Print production.

We worked things out by hand before we were allowed anywhere near the computer.

And while technology has completely transformed the way we work, those fundamentals have never changed.

Good design still starts with good thinking.

Over the past 20+ years, my career has grown well beyond graphic design. I've worked across marketing, communications, branding, digital strategy, website development, content, social media and creative direction, working with organisations across healthcare, government, education, aged care, construction, utilities, professional services and member organisations.

That breadth of experience has shaped how I approach every project.

I don't just ask "What should this look like?"

I ask:

  • Who are we trying to reach?
  • What do they need to know?
  • What do we want them to do?
  • And how can the brand help the business get there?

That's the difference between designing something that looks good and creating something that works.

Experience you can put to work

I've spent more than two decades moving between creative and commercial environments—designing brands, leading marketing and communications, developing websites, managing campaigns, creating content and helping organisations communicate with their customers, members and communities.

That means I understand both sides of the equation.

The creative side:
How to make a brand distinctive, considered and memorable.

The business side:
How to make that brand useful, consistent and commercially effective.

And that's what I bring to Brands That Sell.

Not a formula.

Not a template.

Experience, strategy and creative thinking applied to your business.

Working directly with Fee

When you work with Brands That Sell, you work directly with me.

There isn't a junior designer interpreting your brief three levels down the agency chain. There isn't a different supplier responsible for every part of the project.

I lead the strategy, oversee the creative and stay involved throughout the process.

That means you have someone who gets to know your business—not just your project.

And ideally, that's where the relationship continues long after your website launches.